Fireflies & Fairytales is a customizable line of baby bedding, bringing timeless elegance to nurseries.
Have you ever longed for gorgeous baby bedding designed precisely to suit your tastes? Good news: The owners of The Swanky Stork in Birmingham recently debuted an exclusive line of custom linen baby bedding called Fireflies & Fairytales.
“Baby bedding was a natural next step for The Swanky Stork,” says co-owner Bryson Kessler. “So many of our customers were searching for timeless, classic baby bedding without any luck.” The Fireflies & Fairytales bedding collection features classic style and elegance, and it’s completely customizable. Every piece is hand-sewn in the United States using gorgeous linen fabric. The bedding is sold as sheet sets in the store as well as by the yard.
The three owners of Swanky Stork—sisters Bryson Kessler, Beth Booth, and Mary Ann Hudson—used to own a children’s clothing store that also offered custom baby bedding. In their maternity shop, The Swanky Stork, they used a crib with bedding from the old store as a prop for displays, and virtually every day customers would exclaim, “This bedding is what I’m looking for!” They saw this as a sign to bring the bedding line back.
Bringing back their bedding line was a labor of love for the three sisters. They spent months tweaking the designs and freshening the style, while preserving the timeless and classic feel. With the help of talented designer Beanstalk Paperie, they designed fabric exclusive to the line of bedding, including lovely watercolor designs.
“We are thrilled about this new bedding line and the opportunity to work with our customers by not only dressing their baby bumps but also helping to dress their nurseries,” Kessler says.
What’s the significance of the name Fireflies & Fairytales? The three owners, Bryson Kessler, Beth Booth, and Mary Ann Hudson, fondly recall growing up in the country. During long summer nights, the sisters would sit outside, watching the fireflies flit about and talking about what they wanted to be when they grew up—their happily ever after.
“Fireflies & Fairytales represents remembering your roots while creating your future,” Kessler says.
Another project near and dear to their hearts is the Fireflies & Fairytales Foundation, which benefits children touched by cancer. The sisters launched the foundation to honor their mother, who passed away from breast cancer over 20 years ago, and Beth, who is currently battling melanoma.
“We know that life is short and we are not promised tomorrow,” Kessler says, “so it is our ultimate mission to give back to those who are also impacted by cancer and do our part to make a difference in this battle.”
The bedding collection is available for viewing at The Swanky Stork, or you can purchase online at Etsy.com/shop/FirefliesNFairytales.